Starting a company is never easy, and starting one in the fast-paced world of technology can feel like stepping onto a moving train. When I founded PowderL Solutions Inc. in 2023, I knew I was entering a space that demanded creativity, adaptability, and a constant willingness to learn. My journey has been shaped by both my background in the arts and my experience in real estate, and I’ve realized that innovation in startups is about more than just building a product—it’s about building a mindset.
The Role of Creativity in Innovation
My education in Film and Movie Directing at the Armenian State University gave me more than just technical skills—it taught me how to think creatively, tell stories, and see patterns that others might miss. These skills have proven invaluable in entrepreneurship. At PowderL Solutions, we don’t just develop solutions; we craft experiences. Creativity is what allows us to approach problems differently, to imagine possibilities that others overlook, and to turn ideas into products and services that truly resonate with people.
Innovation isn’t just about having the newest technology or the flashiest product—it’s about solving real problems in ways that feel fresh and relevant. In my work, I try to balance imagination with practicality, ensuring that our innovations are both visionary and usable. It’s a delicate balance, but one that makes the journey incredibly rewarding.
Learning from Real Estate
Before diving fully into tech entrepreneurship, I spent time in the real estate industry. That experience taught me how to read markets, negotiate effectively, and understand people’s needs. While it might seem unrelated to technology, these skills have translated directly into startup life. Understanding what people value, how they make decisions, and how to build trust are all essential when launching a new venture.
In tech startups, it’s easy to get caught up in features, algorithms, and fancy tools, but at the heart of innovation is understanding the user. My real estate background constantly reminds me to ask: “Who is this for, and what problem are we solving?” Every decision at PowderL Solutions is guided by this principle, whether we’re developing a new platform, refining a service, or exploring partnerships.
The Importance of Agility
One of the hardest lessons I’ve learned as a startup founder is the need for agility. Technology moves fast, markets shift overnight, and customer expectations evolve constantly. Being adaptable isn’t optional—it’s essential. At PowderL Solutions, we embrace change by fostering a culture of experimentation. We test ideas quickly, gather feedback, and iterate without fear of failure.
This approach has roots in both my creative and business experiences. In film, nothing ever goes exactly as planned—you learn to adjust, to improvise, and to see unexpected opportunities as advantages. In startups, that mindset is equally important. Agility allows us to stay ahead, pivot when necessary, and turn challenges into growth opportunities.
Building a Team for Innovation
Innovation doesn’t happen in isolation. It requires a team of people who are curious, passionate, and willing to challenge assumptions. I’ve made it a priority to surround myself with individuals who bring diverse skills and perspectives. At PowderL Solutions, collaboration is key. Everyone’s voice matters, and great ideas can come from anywhere in the organization.
Creating an environment where experimentation is encouraged and failure is seen as a learning opportunity is one of the most important ways to foster innovation. When people feel safe to take risks and explore new ideas, the possibilities are endless. Watching my team grow, push boundaries, and turn ambitious ideas into reality is one of the most rewarding parts of this journey.
Balancing Vision and Execution
As an entrepreneur, it’s easy to get caught up in the excitement of ideas, but successful innovation requires execution. Having a bold vision is important, but without disciplined planning and consistent effort, even the most brilliant concepts can fall flat. I’ve learned to balance dreaming big with taking concrete steps toward those dreams. Every day at PowderL Solutions is a mix of strategy, creativity, and action.
Technology enables incredible possibilities, but it’s the combination of vision, teamwork, and persistence that turns those possibilities into reality. I constantly remind myself that innovation isn’t a one-time event—it’s a continuous process of learning, adapting, and improving.
The Future of Tech-Driven Ventures
Looking ahead, I’m excited about the opportunities that technology offers for startups. The pace of innovation is accelerating, and new tools are empowering businesses to reach audiences in ways that were unimaginable just a few years ago. For entrepreneurs, the key is to stay curious, embrace change, and never lose sight of the human element behind every innovation.
At PowderL Solutions, our goal isn’t just to keep up with technology—it’s to leverage it in ways that make life better, simpler, and more meaningful for our clients and users. Every innovation we pursue is guided by a commitment to creativity, practicality, and community.
Innovation in startups is a journey, not a destination. It’s about curiosity, resilience, and the willingness to take risks. My path from studying film to working in real estate to founding a tech-driven company has taught me that diverse experiences are invaluable. Creativity, adaptability, and a deep understanding of people are the foundations of lasting innovation.
For anyone stepping into the world of startups and technology, my advice is simple: embrace your unique perspective, stay open to learning, and build a team that shares your passion. Innovation isn’t just about technology—it’s about people, ideas, and the courage to turn vision into reality.